AIDA Stories

We have selected the best of the best pieces from our Summer Collections. From brands including Samsøe Samsøe, Howlin, Edmmond Studios, Monokel, Teva, Autry, Kintobe, and more.

We have selected the best of the best pieces from our Women's Summer Collections. From brands including Samsøe Samsøe, Thinking Mu, Rains, Monokel, Teva, Autry, Birkenstock, and more.

Founded by a group of young friends in Barcelona, Thinking Mu joined the fashion world with a very casual and fun approach to clothing.

Kings of Indigo are a brand we love not only for their relaxed, timeless pieces, but for their story. They began with their roots in denim, creating the planet’s most friendly denim to date and they have continued leading the way for a sunnier future for our planet and its people.

SAYE began as an idea to create an online trainer brand that planted trees for every pair sold. Over 290,000 trees have now been planted, and this brand have gone on to use some of the most innovative methods in the industry to make their products as sustainable as possible.

Wellness brand Dibia has created the perfect whipped body butters which are super light yet deeply nourishing. Mixed with organic butters and oils that are rich in vitamins A and E, all their ingredients are...

The Basket Room is a brand raising the standards for local communities across Africa, sharing their stories and providing them with the recognition, pay and working conditions they deserve, and in return they share their...

Believing good things come to those who don’t waste. Girlfriend Collective are leading the way for eco-friendly, sustainable and ethically made activewear, using old water bottles and fishing nets, cleaning up our planet and producing...

Danish brand SELECTED have been with us at AIDA since our doors opened in 2012 and have remained a constant on our shelves ever since. We love this brand not only for their timeless Scandinavian style but because at their core they are passionate about sustainability and bringing about the change so needed in the fashion industry.

Made by master craftsmen in the old towns of northern Portugal, Portuguese Flannel has a rich heritage that can be seen and felt in every item of clothing they produce. They are passionate about textiles, their workers and the brand that all began with their great-grandfather.

we are teaming up with the incredibly talented slow fashion designer Lydia Bolton and hosting a scrunchie making workshop to teach people the art of transforming secondhand textiles into adorable accessories

Last week, we embarked on an exciting project, teaming up with Nadia, the creator behind Londoner's Style - the inspirational hub that has been showcasing the fashion diversity and individuality of Londoners since 2021.

For the past 15 years, the Shoreditch Design Triangle has been celebrating the creative scene that flourishes in the area by showcasing the works of local artists. At AIDA we have always been a part of this...

Rain is something London and Copenhagen have in common: both cities hit the top three with their annual watery average. Although we love a good grumble about the grey British weather, we can’t help but...

Danish brand SELECTED has been stocked at AIDA since our doors opened in 2012. Selling worldwide under the BESTSELLER clothing company, SELECTED is one of our most successful brands and the largest company we buy...

Mads Nørgaard make clothes for the Copenhagen cool kids. Except they're global. Everything you'd expect from a real Scandi brand: perfectly simple, perfectly undone, effortless style. Established in Copenhagen in 1985, the Mads Nørgaard brand...