Denim isn't exactly new to the style table. But if you've been anywhere near a trend report/blog/Instagram feed in the last few months you'll know it's officially a 'thing' this season. Forgive us for our unoriginality, but we're getting on board.
Low maintenance, hard wearing, and the only colour we still class as a neutral: denim we are forever grateful for your service. Even in the midst of a normcore take over, you brought us out of our monochromatic shell.
Classic cuts and new season silhouettes - denim is a recurring favourite because of its versatility. It works as well in loose fit jeans as it does in a pencil skirt or button down shirt. We associate denim with the informal, so it appears effortless; combined with dressier items, it creates an unexpected balance.
For Summer, lighter weave denim, its sister fabric, chambray, or denim-look blends are a little easier in the heat.
SHOP WOMENS
Thank you to the beautiful Mathilde, our Sales Stylist at AIDA and most recent model/muse.
