About Damson Madder:

Founded in 2020 by Emma Hill, Damson Madder emerged from a desire to offer unique, sustainable fashion options. The brand’s name was inspired by two of their early favorite dye colors: ‘Damson’ (a type of plum) and ‘Madder’ (a flowering plant). This origin reflects their innovative approach to design and sustainability. 

Sustainable Practices:

Damson Madder is committed to minimizing environmental impact through various initiatives:

  • Material Selection: Utilizing organic and recycled materials, such as GOTS certified organic cotton and recycled polyester, to create durable and eco-friendly garments. 
  • Production Ethics: Engaging in small-batch production, typically between 50 to 350 units per style, to reduce overproduction and waste. 
  • Innovative Design: Incorporating natural dyes and phasing out non-essential metal trims in denim to enhance biodegradability. 

Design Aesthetic:

The brand’s design philosophy blends timeless silhouettes with playful elements, resulting in pieces that are both stylish and sustainable. Expect bold patterns, unique textures, and versatile styles that cater to the conscious consumer.

Explore the Collection at Aida Shoreditch:

At Aida Shoreditch, we are proud to feature a curated selection of Damson Madder’s latest offerings. Each item embodies the brand’s ethos of sustainability and style, providing our customers with fashion choices that are both responsible and chic.