For us, AIDA has always been about the experience - inviting you to share our inspiration and our ideals. From this, we set about creating a multi-concept store that reflects the creative, vibrant area in which we are based. We take time to source brands that share our passion, from the clothing to the coffee to the community projects we develop.

Each one is chosen for their effortless style, quality materials and strong philosophy. Our aim is to make AIDA a space for everyone to feel welcome. To connect, discover and inspire.

Take a seat at our long wooden tables, sip a signature flat white and watch the colours of Shoreditch High Street roll by through the floor to ceiling windows. Choose from classic coffee options, fresh smoothies, juices and our speciality lattes: Matcha, Turmeric, Chai and the infamous Rose, along with a selection of home baked treats.

And don’t forget to take your time. Read a paper, chat with the AIDA team, log on to the free wifi or shop from your seat.