Hibi, meaning 'day to day', or 'daily' in Japanese, are a brand founded on the belief in simple, minimalist wellbeing. Known for their 10 minute aromas, the incense of Awaji Island and matches of Harima were born from the encounter of two Hyogo prefecture's traditional crafts. Selecting fragrances for their restorative, enriching and calming powers, the names of their products, brand packaging and company world view are all reflective of Japanese sensibility and a respect for people who maintain the traditional Hyogo industries.