About Bongusta

At AIDA, we’ve long admired brands that combine bold design with a thoughtful approach to production—and Bongusta embodies both. Founded in 2021, this Danish lifestyle brand blurs the lines between fashion and interiors, offering a colourful collection of products designed to elevate your daily rituals. Whether it’s stepping out of the shower into a thick, absorbent Bongusta towel, wrapping up in a soft, striped robe, or slinging a cheerful terry Bongusta bag over your shoulder, every piece is made to bring comfort and colour into your life.

Why We Love Bongusta

So, what makes Bongusta so special? It’s their commitment to durability, playfulness, and slow design. Bongusta collections don’t follow trends or disappear with the seasons—instead, original colours and patterns remain part of their offering year after year. This means you can always find your favourite shade or add matching pieces to your bathroom or wardrobe down the line. And while the brand continues to grow, it stays rooted in its values: high-quality materials, transparent relationships with suppliers, and a serious commitment to environmental responsibility.

Sustainably Crafted Comfort

Bongusta products are produced in small batches using natural fibres and recycled cotton—materials chosen for their strength, absorbency, and minimal environmental impact. As of 2025, new production lines are GOTS-certified, further reinforcing the brand’s dedication to sustainability. Every Bongusta towel, Bongusta robe, and bag is made to last, supported by practical care guidance and ethical manufacturing partnerships.

Bongusta UK at AIDA Shoreditch

As one of the UK stockists of Bongusta, AIDA Shoreditch offers a curated edit of the brand’s most loved items—perfect for gifting, home updates, or weekend adventures. Whether you’re drawn to the plush texture of their signature towels, the easygoing appeal of their Bongusta bags, or the comfort of their robes, each product brings Scandinavian design and craftsmanship into your everyday life.