Natural, renewable, recycled, biodegradable. These are the key ingredients in the creation of essentials brand Organic Basics. Their ethos from the beginning was to establish a concrete set of rules from which to make clothing, the first and most important being that it lasts. Considering the environmental impact and lifetime durability of every fibre they use, their innovative and organic materials permit a collection of undergarments that look good, feel good and do good too. Not only do they have an entirely transparent production process, they are also active members in a number of worldwide initiatives to help reforestation and reduce rubbish waste in the world's waterways.