AIDA Stories

BRAND SPOTLIGHT: THINKING MU

Thinking Mu are a brand we fell in love with for their story, their values and of course their impeccable style. Check out our featured story to find out a bit more about why we are celebrating this amazing brand.

HERE

COMES

THE

SUN


Founded by a group of young friends in Barcelona, Thinking Mu joined the fashion world with a very casual and fun approach to clothing, but with a shared goal; to use fashion as an instrument for social change. Today they are true pioneers in their field. Their approach to the fashion world goes against the grain, it’s bold, conscientious and playful all at the same time. Their brand’s style is driven by an attitude which is summed up beautifully in their logo: the sun. For them it symbolically encapsulates so much - the essence of long Mediterranean days in the sun, the positivism, the shiny people, the everyday opportunity and beginning, and a declaration to express that we are all awake and ready. As they say “what is more representative than the sun, shining indiscriminately on all things, to express this mass awakening?”

Their collections are both stylised and laid back, with a dash of a 60s influence, and graphic and abstract elements created using traditional crafts, such as hand-screened prints, block-printing and hand embroidery, which they favour over more ‘fast-fashion’ techniques.

They use ethically sourced materials, investing in the people who bring their designs to life and actively source new and innovative methods of fabric making. They use organically sourced fabrics, including polyester made out of recycled bottles and chrome-free leather. And their new innovation project uses recycled fibres and circular production processes to design entirely new garments out of old ones and waste products.

Thinking Mu ask us all one important question.. are you ready to think? 

“This is to the people that think for their own. That rise their hands when they disagree. That make decisions based on real info, not marketing. That know how important their personal contributions are to push the world forward. This is to all of you people who believe in thinking freely.”

 So are you ready?.. We certainly are :)

Orange Illusion Hebe Dress
Orange Illusion Hebe Dress
Orange Illusion Hebe Dress
Orange Illusion Hebe Dress
Orange Illusion Hebe Dress
Orange Illusion Hebe Dress

Orange Illusion Hebe Dress

£145.00
Chocolate Seersucker Mae Dress
Chocolate Seersucker Mae Dress
Chocolate Seersucker Mae Dress
Chocolate Seersucker Mae Dress
Chocolate Seersucker Mae Dress
Chocolate Seersucker Mae Dress

Chocolate Seersucker Mae Dress

£135.00
Orange Illusion Microchip Winona Jumpsuit
Orange Illusion Microchip Winona Jumpsuit
Orange Illusion Microchip Winona Jumpsuit
Orange Illusion Microchip Winona Jumpsuit
Orange Illusion Microchip Winona Jumpsuit

Orange Illusion Microchip Winona Jumpsuit

£168.00
Chocolate Seersucker Rafflesia Jumpsuit
Chocolate Seersucker Rafflesia Jumpsuit
Chocolate Seersucker Rafflesia Jumpsuit
Chocolate Seersucker Rafflesia Jumpsuit
Chocolate Seersucker Rafflesia Jumpsuit
Chocolate Seersucker Rafflesia Jumpsuit

Chocolate Seersucker Rafflesia Jumpsuit

£157.00
Blue Hemp Peu Socks
Blue Hemp Peu Socks
Blue Hemp Peu Socks
Blue Hemp Peu Socks

Blue Hemp Peu Socks

£25.00
Dark Green Hemp Peu Socks
Dark Green Hemp Peu Socks
Dark Green Hemp Peu Socks
Dark Green Hemp Peu Socks

Dark Green Hemp Peu Socks

£25.00
Sol Grid Earth Tom Shirt
Sol Grid Earth Tom Shirt
Sol Grid Earth Tom Shirt
Sol Grid Earth Tom Shirt
Sol Grid Earth Tom Shirt
Sol Grid Earth Tom Shirt

Sol Grid Earth Tom Shirt

£112.00
Sol Grid Earth Limpopo Swimwear
Sol Grid Earth Limpopo Swimwear
Sol Grid Earth Limpopo Swimwear
Sol Grid Earth Limpopo Swimwear
Sol Grid Earth Limpopo Swimwear

Sol Grid Earth Limpopo Swimwear

£78.00
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