Ayaida believe that living more responsibly benefits everything and everyone. They believe that you should not have to compromise, and so have developed a range of products that are both beautiful and balanced. Using innovative materials, they not only enhance the life cycle of their products but also produce products that require less energy and less harmful materials. It is their philosophy that by making products with natural materials, their products can have long, functional lives and then return to where they came from, rather than gather in a landfill.