Style and substance are not mutually exclusive, and no one proves that more than Good Life London.
The socially minded community interest company (CIC) was started in late 2016, inspired by the incredible work and impact of grassroots movements.
Every few months Good Life team up with one of London's most exciting artists or designers, and create a new bespoke product. They then donate 100% of the profits from each sale to the grassroots organisations they support.
Shining a light on the positive changes these small organisations and individuals make is at the heart of Good Life's work. With the help of the creative industry, inspired customers and proud stockists (that's us!), Good Life are doing everything they can to keep grassroots movements moving.
Available at AIDA Shoreditch:
Camille Walala - Underground Sweatshirt
Camille Walala is a purveyor of powerfully positive digital print. The East London based artist's Tribal POP style has become an iconic and instantly recognisable feature of the city. From murals to interiors to entire buildings, her Memphis-style graphic prints are all things bright and beautiful.
For her collaboration with Good Life London, Camille took inspiration from the London Underground, creating a bold design for their unisex sweatshirt - hand printed with care in North London.
Multi award winning jewellery designer Rachel Entwistle creates luxurious narrative jewellery infused with significance and meaning. Inspired by culture, symbolism and the arcane, the designs connect the wearer to something intangible and timeless and yet grounded in a deep sense of history.
Rachel created the first collaborative work with Good Life London: the Eros pendant.
"Creating a design that was representative of London and would encompass our diverse histories, communities and roots was a challenge.The Eros symbol, God of Love, statuesque in London's Piccadilly seemed to represent the heart of our amazing city but also encompass our open and inclusive attitude- as a vibrant multicultural place. The God of Love seemed a powerful symbol of union, a symbol that hopefully everyone can relate to."
Good Life London are also currently working with Ace Hotel London on a year long programme of events and window installations, exploring how London's creatives respond to the city's grassroots movements.
Visit the Good Life London website HERE to find out more