Editorial: Some Kind Of Wonderful | Womenswear

by Rowan


Working with creative, independently minded individuals is incredibly important to us, and at the heart of the community spirit we strive to cultivate for AIDA both in store and online.

When we met Megan, owner of fashion, beauty and lifestyle site Wonderful You, we knew she was someone we'd love to work with. Down to earth, beautiful, friendly, and as bright a presence as her hair would suggest. Her website is a testament to her creative spirit and open heart: full of eye catching, story-telling imagery and honest articles about everything from personal style to heart break to making time for yourself.

We collaborated with Scottish photographer Stewart Bryden, enlisting his trained eye and creative vision to capture Megan in our Shoreditch surroundings. The afternoon was long, the coffee was strong, and the light was perfection: Stewart's shadow hunting skills are second to none.

Enjoy our latest editorial featuring the very wonderful

Wonderful You.








Find Megan online at Wonderful You HERE

Find more of Stewart's work on his website HERE

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