Behind The Scenes: AIDA SS15 Lookbook

by Rowan

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We kept it local for our latest Lookbook shoot - the location was one of the beautiful loft apartments right above our Shoreditch store. Handy for quick size changes and coffee runs. And the four flights of stairs/no lift situation provided a combination workout for the team. Which they were all extremely happy about...

Here for your viewing pleasure, a few behind the scenes moments.

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Make-Up-Photo-Shoot

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Behind The Scenes Photography by Patrick Hirst

Models Jamie Kendrick (FM London) and Stefania Eysteins (First)

Photographer Robert Binda | Stylist Rowan Swale

Hair and Make Up Kristel Chow - Find out about AIDA's Parlour HERE

Thanks to Helena Palmer

Special thanks to Alexandrou and the residents of Flat 4 for kindly letting us disassemble and reassemble their lovely home - we hope we didn't put anything back the wrong way round...

SHOP WOMENSWEAR || SHOP MENSWEAR

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